For dealer websites
Every inventory page points to the research that helps sell it
nextUp adds a short block of research articles to the bottom of your SRPs and VDPs. A Tacoma page links to the Tacoma guide. Your inventory pages get relevant internal links, and shoppers get answers.
- Platform agnostic, so it suits agencies and dealer groups
- Matches on the vehicle on the page, down to make and model
- Tags and descriptions drafted automatically, then checked by a person
- Shows which in-stock models still need an article
- Real links on your own domain, with no visitor tracking
For local publishers
Related stories your editors can trust, and sponsor slots you sell yourself
nextUp replaces the related-posts block at the end of your articles. It matches on meaning, adds a one-line reason to read, and lets you run labelled sponsor links with weighted levels. The money from your sponsors stays with you.
- Links are part of your page HTML, through a WordPress plugin
- Editors can pin, exclude, and block ads on sensitive stories
- Add a useful link from any site alongside your own articles
- Bronze, Silver and Gold levels, always limited by relevance
How it works
Articles go in
Research articles live on your site through the CMS. Each URL and its tags are inserted into your catalog, by API, spreadsheet or hand.
We read and tag them
Each page is read and given suggested make, model and topic tags, using the words from your own inventory, plus a short description.
You check once
Confirm the tags with one click. A wrong model tag is the one thing you never want on a live page.
Links appear
Each SRP and VDP gets a stable set of links. They change when your articles change, so what search engines see stays consistent.
Install the plugin
Add it from your Vinficient plugins and enter your site key. Existing posts sync in small batches in the background.
Stories get matched
New posts are matched as soon as they publish. Publishing never waits for us.
Editors stay in charge
Each post shows its suggestions with reasons. Pin one, drop one, or block ads on that story.
Readers keep reading
The links render in your page HTML, styled to fit your theme. If our service is down, your last good list stays up.
What makes the match better
A VDP knows exactly which vehicle it is showing. nextUp uses that first and treats similarity as a tie-breaker, so the nearest article wins over the most popular one.
Tag-based plugins stop when tags don't overlap. nextUp also reads meaning, so a levy story finds last year's school budget coverage even when no one tagged them the same way.
A clear order of preference
Your content gaps, listed
nextUp compares your inventory with your articles. If you have 14 Outbacks in stock and no Outback article, it tells you, so the next piece you write is the one you need.
Careful with vehicle facts
Generated text never mentions price, payments, APR, incentives or availability. Articles with offer language keep the author's own words.
Reads meaning and tags
A local language model turns each story into a vector when it publishes. Tags, recency and reader interest are added, with fixed limits so no signal can take over.
A reason to read
A short description sits under each headline, drawn from your own article. Any generated line must not introduce a number that isn't in the story.
Clicks can't turn it into clickbait
Click data can only nudge a link up or down by a capped amount. Relevance still decides, and no reader is profiled to do it.
Sponsored links with weighted levels
Sell a sponsor a level, not a guarantee of every page. A higher level wins the slot more often, but only where it fits. Try it: move the sliders and watch the share of the sponsor slot change.
Share of the sponsor slot on this page
Your sponsors, your money
You sell the placement directly and bill your own client. nextUp is licensed software, with no ad network in the middle.
Always labelled
Each paid card carries an "Ad" label before the click, and rel="sponsored" on the link. It never takes the first slot, and at most one in four.
Budgets that hold
Set a start date, an end date and a daily limit. Delivery spreads through the day, and reports show views and clicks for your sponsor.
Add any URL
Add a useful page from anywhere: a manufacturer guide, a local partner, a community resource. Each new domain gets checked and approved first, and dead links pull themselves.
The card it would make Simulated read
Your dashboard
Sign in with your existing Vinficient account. One place to see what's in the catalog, approve what's new and report to sponsors.
| Article | Tags | Description | Status |
|---|
| Model | In stock | Articles | Status | Suggested topic |
|---|---|---|---|---|
| Toyota Tacoma | 23 | 2 | Covered | None needed |
| Subaru Outback | 14 | 1 | Thin | Trim comparison |
| Ford Escape | 11 | 0 | No article | Buying guide |
| Honda CR-V | 9 | 0 | No article | Compare with rivals |
| Campaign | Level | Flight | Today's pace | Views | Clicks | Status |
|---|---|---|---|---|---|---|
| Example Credit Union | Gold | Nov 1 to Nov 30 | On pace | 8,420 | 96 | Live |
| Example Tire and Auto | Silver | Nov 3 to Nov 17 | On pace | 3,110 | 41 | Live |
| Example Hardware | Bronze | Nov 10 to Dec 10 | Not started | 0 | 0 | Scheduled |
Built into WordPress
Everything an editor needs sits beside the post they are writing. Nothing changes in how they publish.
[nextup count="4" heading="Read next"]Insert automatically after the article, or place it yourself with a block or shortcode.
Works across website platforms
nextUp doesn't depend on who built your website. Articles, tags, matching and reports work the same everywhere, so one product can cover every store you run.
For dealer groups
Stores on different platforms still use the same catalog workflow and dashboard. There's no separate tool or process for each website vendor.
For agencies
Offer it to every client, whatever their site runs on. Your team learns one product and uses one review process.
When a store changes platform
Articles, tags and approvals belong to the store, not the website vendor. They carry over when a store moves to a new platform.
Getting set up
If you use nexusDealer
We switch it on for your domain. Nothing new is added to your site's code, and staff can preview it on your live pages first.
Everyone else, with a tag
Paste one tag into Google Tag Manager and tell it where the links go on your pages.
<script src="https://nextup.vinficient.com/embed.js"
data-site="dealer.example.com"
data-container=".your-results-section"
data-position="after" async></script>Some website platforms can't accept injected content. We check yours before you start.
WordPress
Install Vinficient Next Up from your Vinficient plugin hub, add your site key under Search Nitro, and choose your post types.
Other platforms
Use the same tag as the dealer edition. Links are then added by script instead of being part of your HTML.
How it compares
| Free related-posts plugins | Revenue-share widget networks | nextUp | |
|---|---|---|---|
| What fills the block | Your own posts | Mostly paid, off-site stories | Your content, links you chose, sponsors you sold |
| Who sets the sponsors | Nobody | The network | You |
| Weighted sponsor levels | No | Network auction | Yes, limited by relevance |
| Matching | Usually tags or keyword search | Often reader behaviour | Page content and meaning, no reader profile |
| Vehicle-aware for SRPs and VDPs | No | No | Dealer edition |
| Editor review of links | Limited | Limited | Pin, exclude, approve, block |
| Cost | Free or low | Paid out of ad revenue | Licence, with sponsor money yours |
General description of each category. Individual products vary.
Promises we build in
No reader tracking
No cookies, no device IDs and no profile of a visitor. We match on the page, and reports use daily totals.
Your page comes first
Space is reserved so nothing jumps. If nextUp fails, the block stays empty and your page carries on.
Paid is always clear
Every paid link is labelled before the click and marked for search engines.
A person can overrule it
Pins and exclusions always win, and every automatic tag can be corrected.
Real links, no redirects
Links go straight to the page, and internal links stay plain.
Honest results
We report what we can measure. We don't promise rankings.
Pricing
To be set
Pricing isn't decided yet, and this section is a placeholder. The plan's recommendation is a licence per site, per year.
Questions
Will this improve our rankings?
It adds relevant internal links, which is good practice, but we can't promise ranking changes. We show you what Google reports for your articles so you can judge.
Where do the articles have to live?
On your own domain. Links to another site aren't internal links, so the catalog warns you when an article is hosted elsewhere.
How many articles do we need?
At least enough to tell your main models apart. With only a few, every page shows the same links. Your coverage report shows where to add more.
What happens when a vehicle sells?
Nothing breaks. The links belong to the page, and when the page goes away, so do they.
Do we need a sales team to use sponsors?
No. Sponsors are optional, and with none running every slot stays with your own stories. If you sell local sponsorships already, this gives them a home.
Will it slow down our site?
The plugin renders from a cached list inside your page, so there is no extra request while it builds.
Can we stop ads on sensitive stories?
Yes, per post or per section.
Can we link to other sites?
Yes. Add any URL. New domains need an approval, and links are re-checked weekly.